Growth Operating Vs SMMA

SMMA is being left in the DUST...

Author

Max Stoic
June 06, 2024

The single most popular online business model for the last 5 years has been Social Media Marketing Agencies (SMMA)

But the idea behind SMMA’s is simple:

  • Find a business that isn’t running advertising on social media platforms like Facebook, TikTok or YouTube

  • Offer to run ads for them on a social media platform

  • Drive more sales for your clients

  • Get paid for your time

It’s a simple formula, and it does work for some people, but very few are able to use this model to actually change their lives because of a few major problems:

  1. The model is too saturated…

After 300 other agencies have already cold called, emailed and knocked on your door offering to run Facebook ads for your business, the chances of a new started getting a client is just too damn slim.

  1. Most agencies that do get clients consistently, LOSE clients consistently too…

Unfortunately social media advertising isn’t an untapped market anymore, and the cost to run these ads is literally 10x higher than it was 5 years ago. That means fewer SMMA’s are able to actually make their clients any profit, and without profit, there is no chance in hell they’re going to continue to pay you.

  1. Many businesses don’t have the budget or risk tolerance to run adverts…

So getting them to sign on with your SMMA is always going to be a hard sell, and an uphill battle. That means thousands of emails, hundreds of calls, all for a single client, who will likely leave you in 1 month when the ads are too expensive for them to profit from.

So why is Growth Operating leaving SMMA in the dust?

  1. The model is new, and unsaturated so competition is miniscule.

  2. You don’t run ads for your clients, so costs are minimal, and they will always make a profit

  3. There is no upfront investment required from yourself, or your client, so getting them onboard is 10x easier

Honestly, Growth Operating is in another world when it comes to starting an online business in 2024.

I’ve been at it for 3 years now, and it’s completely changed my life…

I’ll be running a free live class today, showing you exactly how to get started, and I’ll even give away a special gift to everyone who makes it to then end

Stay stoic,

Max