I almost shut it all down

I almost shut it all down

There was a point where I was making decent money.

Clients were coming in. Content was doing its job. The business was technically "fine."

But I was completely over it.

Too many calls. Too much work. Too little freedom.

Every time I made more money, I lost more time.

I started questioning everything. Why does this still feel heavy? Why am I stuck in a cycle where more success means more stress?

It wasn’t the niche. Or the offer. Or the content strategy.

The problem was the business model.

It didn’t scale. It didn’t excite me. And it definitely didn’t give me the life I wanted.

I didn’t start this to be a glorified freelancer. I wanted a real business.

One that ran without chewing through my time, energy, or attention span.

So I rebuilt it.

I stripped away everything that didn’t matter. Refocused on outcomes. Installed systems that did the heavy lifting for me.

Now the business grows whether I’m online or not. Clients get better results. I actually enjoy the work again.

And here’s the part most people miss: It wasn’t about doing more. It was about doing less, better.

That exact same system is what I now help other coaches and consultants build.

I call it the Stoic Growth System.

If you’re good at what you do, but stuck inside a business that feels too heavy & want to scale further…

This might be worth a look.

Learn how the Stoic Growth System works here

Stay stoic,

Max