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Happy Thursday 

It’s coming to both my and Tom's attention that literally anyone who is anyone who is trying to make content online is doing so with the intention of making money off it.

And quite understandable, the attention economy is a pit of unimaginable wealth for those that know how to harness it.

But…

After some careful analysis it turns out that if you are doing that it might just be the worst thing to ever take action upon when building an audience or gain a following.

Now when it comes to building such an audience, there is a simple sentence I want you to remember which I’m stealing from my Hormozi:

“Make your free stuff so good, they WANT to buy your paid stuff”.

And in essence, that is what most people are missing.

9/10 creators are making content simply to “inspire” issues in their audience. Then pivot said inspiration to a product in which people must pay to get genuine knowledge.

Stop doing this.

Instead, and from our analysis… When you're making content your stuff should be so good, and give so much value that it alone is able to have a tangible effect on those who view it.

To give the perfect example, Tom, my business partner recently brought close to his 37 day copywriting challenge series.

An amalgamation of everything he knew on how to be a copywriter and condensed into a 37 video series, teaching people on TikTok FOR FREE how to become a copywriter.

And not BS wishy washy stuff either, but tangible and actionable advice on how to actually help people in achieving this feat.

Now to most, you would think “Why do that, you are giving people everything away for free and thus they will not need nor want to buy your paid stuff.

Right…?

Wrong.

The complete opposite happened, in light of the amazing content Tom put out, and the sheer amount of free value that he was able to put together for people… it did not deter them…

Instead proved to them that he knows his shit, and made them want the rest of the pie.

“If the free stuff is this good, I can't even imagine how good the paid stuff is”. 

To quote one of his clients who ended up paying to work with him.

So take that into consideration when making your content or providing value in your business. People are not going to be turned away when you give them free stuff. They are not going to think they have everything and thus no longer need to buy your stuff, quite the opposite.

They will be MORE inclined to buy your stuff and give your their money.

A small but extremely powerful difference when making content that can truly explode your audience on an astronomical level.

So whatever you're making content about, make it as valuable as possible. Don't worry about giving away too much.

In a world of gate kept information, people are getting fed up. So for you to come along and give some genuine advice for free… that's the game changer.

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