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The $12M Coaching Business Too Simple To Fail

(Here’s how it can help you grow)

Author

Max Firth
June 20, 2025

The biggest reason most coaches never hit seven figures?

They waste years trying to “look the part” online.

Here’s the truth about Charlie Morgan’s business:

It’s not flashy.

It’s not complicated.

It’s not built on hype.

It’s built on one thing. Proof.

Charlie scaled to $12 million a year because he understood something most coaches ignore.

Proof sells.

  • 600+ Trustpilot reviews.

  • Thousands of client screenshots.

  • Hundreds of interviews with clients.

All public. All real.

And his funnel?

No bloated “free value funnel.”

No endless warm-up sequences.

Just click, watch, book.

  • A simple landing page with a bold promise.

  • A VSL that calls out pain, shows real results, and gives a solution.

  • A calendar that filters out time-wasters before the call.

And his content?

No high-production circus.

Just Looms, whiteboards, messy tank-top videos that hit because they feel real.

His guarantee closes the rest.

20 high-ticket clients in 6 months or your money back plus $5K.

But…

In reality, barely anyone qualifies for this guarantee because the requirements are extremely tough.

Making the offer look stronger than it really is.

Still… His coaching funnel works extremely well.

If you want to see how Charlie actually does it, and how you can take the pieces that fit your business…

Max