The $4M Coaching Funnel No One Is Talking About

Every week I see coaches and consultants chasing the next big thing.
A new VSL. A fancy ad strategy. Another content tactic that promises better results.

Meanwhile, William Brown quietly built a coaching business that pulls in $4 million a year.
No complex funnel. No overcomplicated backend.

What makes it work?

It starts with trust.

He sold his last coaching business for millions.
That single fact sets him apart.

It fuels everything he does.

→ His content lands because people see him as credible.
→ His offers convert because people believe he can deliver.
→ His funnel works because the trust is already there when people land on it.

On the surface, his funnel looks simple.
‘Nonchalant’ YouTube strategy
Calendly link in the description.
Low-effort pitches.

But it works because of the trust he’s already built…

And that is where most coaches and consultants go wrong.

They try to copy what they can see.
The content strategy. The structure. The steps.

But they forget the part that actually makes his funnel work…
The trust that comes first.

Then they wonder why their funnel isn’t converting.

The simple truth? They don’t have the social proof that William Brown has.

But here’s the good news…
You don’t need it to run a successful coaching or consulting business.

What matters is knowing how to create trust at your level.
And how to build a system that works for where you are right now, not where someone like William is.

So I decided to make a video showing you exactly what you need to know…

→ How his funnel actually works
→ What parts really drive results
→ What you can apply to your own coaching or consulting business, even without his exits or audience

Click here to watch it…

Max