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The Venus Fly Trap For Content
How to turn views into money on TikTok & Instagram
I’ll be honest I didn’t invent the idea of “the venus fly trap”
But I did invent a way to twist it round, adapt it and use it on organic content to turn views into cash at a rate I’ve never seen before
Because you’re subscribed to these emails, I thought I’d send you some help so you can do this yourself
The Venus Fly Trap
This crazy little plant has a mouth and whiskers
When a fly lands on the plant? It doesn’t shut its claws straight away
Why would it? The fly isn’t in the right position yet
No. The plant waits.
It waits until that little whisker is triggered
And then it clamps shut, and eats a fly.
Metal right?
With content we can take that exact same concept and use it to sign high ticket clients without burning leads by pitching them too early
The worst thing you can do as a coach or course seller is DM everyone who follows you and try to sell them straight away
They’ve only just seen you. They barely know your name yet. Let alone how you can actually help them.
What you need to do is nurture them first.
But not by getting them to watch 15 different 20 minute long videos on YouTube, that takes months and we want to get paid fast.
So instead we make 3 videos. 3 simple shorts.
Introduction. Who are we? What do we do? How can we help?
Testimonials. Who have we helped before? Where were they? And where are they now?
Objection handling. What limiting beliefs do you have? What mistakes are you making? Why are you wrong.
Then we curate the viewing experience to go through them in order, and only once all three pieces of content has been consumed do we actually close our jaws, and commence the sales funnel.
Of course if you really want to take your online service business to the next level we then take this exact same strategy and run it on steroids with paid ads.
And we use a very specifically designed framework and scripting process to guarantee we’re targeting the right people and evoking the right emotions.
Guaranteed views. Guaranteed leads. Guaranteed sales.
If you want more information on how to actually implement this?
Just reply to this email “MORE” and I’ll put together a training and send it over
Or if you just want me to take the guess-work out of all this for you
To build you the perfect funnel, offer, sales script, ads and strategies for your business and add $100,000/year to your sales within 180 days?
Stay stoic
Max